Innovation Is by Humans for Humans. Commentary on ‘Artificial Intelligence, Entrepreneurial Discovery, and Embodied Tacit Knowledge’ by Ismail Kurun
Emanuele Martinelli
AI can search through possibilities faster than any person. But this paper argues that the most important business opportunities are the ones nobody knew to search for, and that finding them depends on being a human being in the world. AI can search through enormous spaces of possibilities, but this paper argues that searching is not the same as discovering. The most entrepreneurial opportunity may be the one nobody was looking for.